AG Insurance - Soudal unveils new kit for 2025

The jersey features the recognizable traditional blue, enriched with the green of our title sponsor AG Insurance, and a lighter shade of blue as a nod to the team’s history. All of this comes together in a flowing, fusion pattern designed to emulate the motion of a passing cyclist.

As announced earlier this year, Castelli will remain our official clothing sponsor for the next two seasons. In addition to designing and producing the new jersey and shorts, Castelli will provide our team with an extensive range of apparel, ensuring that our riders can perform at their best in the toughest weather conditions.

Menini shared her excitement: “Being asked to contribute to the design of the AG Insurance 2025 kit was a true honor. I wanted to inject a modern twist, exploring some lighter fade colors that brought a fresh and dynamic perspective, and a pattern that seamlessly incorporated AG Insurance’s signature green.”

Castelli’s Brand Manager, Steve Smith, added: “Our mission is always to push the boundaries of performance. Partnering with such an ambitious women’s team enables us to fine-tune women-specific products that deliver cutting-edge aerodynamics, exceptional comfort, and foul-weather protection. The 2025 kit design radiates youthful energy and dynamism, mirroring the team’s spirit and the deep connection between AG Insurance Soudal and Castelli’s Race Performance Division. This collaboration showcases how innovation thrives in the pro peloton, and we’re proud to bring these advancements not only to the team but to cyclists everywhere.”

Rider Ashleigh Moolman Pasio is really exited about the new design: “Our new jersey for 2025 is here and I really love the fresh new design featuring green accents that pop and celebrate the colour of AG Insurance. We can’t wait to stand out in the peloton this season!”

With this stylish and functional design, we are ready to face 2025 with confidence.