Safety Jogger sustains support for AG Insurance – Soudal

AG Insurance - Soudal is pleased to announce that the partnership with Safety Jogger has been extended for another two years. Safety Jogger, a leading brand in the field of safety shoes and clothing, remains an important partner for our team.

In 2023, Safety Jogger initiated the partnership with AG Insurance – Soudal. Today, we are proud to say that they will continue to support us for the next two years. Safety Jogger's clothing and footwear offer a significant added value to our team. From comfortable sneakers for our riders to waterproof work shoes and clothing for our staff, Safety Jogger's assortment supports each member of the team through different seasons and weather conditions.

About Safety Jogger:

Safety Jogger, part of Cortina, has been a globally recognized brand since 2001, producing high-quality safety shoes and clothing. The company aims to provide comfort, durability, and protection to professionals in various industries.

With a wide range of personal protective equipment from head to toe, Safety Jogger caters to the needs of different sectors, including construction, logistics, healthcare, and the food industry. The brand is known for its innovation and quality, utilizing advanced technologies and materials to ensure optimal protection and comfort. Safety Jogger's commitment to safety and quality aligns perfectly with the values of our team.

Patrick Lefevere of AG Insurance - Soudal is very pleased with the extension of the partnership: “Safety Jogger has become a valuable partner for our team. The satisfaction I previously expressed about the collaboration with our men's team naturally also applies to our women's team. Cycling is a demanding sport practiced worldwide, often under varied and challenging weather conditions. It is essential that our riders and staff are well-equipped to perform their work safely and effectively. We are therefore very happy that Safety Jogger will remain on board for another two years, and we look forward to continuing this successful collaboration. Moreover, the global aspect of Safety Jogger, represented in 143 countries, is a mutual advantage. It is self-evident that Safety Jogger not only supports our men's team but also provides the same protection to the women's team.”

Equally delighted with the renewal, Tom Gybels, Global General Director of Safety Jogger Works, said: "Not only are we excited about the opportunities this renewed partnership brings for both Safety Jogger and AG Insurance - Soudal, but we also find it evident that our sponsorship is inclusive. At Safety Jogger, we value diversity and equality, which translates into our support of both male and female athletes. Our collections include specific designs and fittings tailored to the needs of women so they can protect and perform at their best. This partnership with AG Insurance - Soudal embodies not only our shared commitment to perseverance, innovation and safety, but also to inclusivity within the cycling and personal protection equipment industries."