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Safety Jogger Works extends partnership with AG Insurance - Soudal until 2028
Safety Jogger Works extends partnership with AG Insurance - Soudal until 2028
During the Giro d’Italia Women, AG Insurance Soudal is proud to announce the extension of its long-term partnership with Safety Jogger Works through 2028.
Since joining the team in 2023, Safety Jogger has become a trusted partner of AG Insurance - Soudal, with its branding carried on the riders’ shoulders and socks. Beyond supporting the riders on the road, Safety Jogger's commitment extends to the entire organisation, equipping mechanics, soigneurs, medical staff and logistics personnel with high-quality personal protective equipment and footwear designed to keep them safe and comfortable throughout the season.
The partnership goes beyond visibility. It is built on a shared commitment to excellence, performance and care for the people who make success possible, both on and off the bike. As part of the renewed agreement, all riders have received a pair of custom-made pink MAMBA shoes, inspired by the iconic Maglia Rosa of the Giro d’Italia, highlighting Safety Jogger’s dedication to supporting every member of the AG Insurance Soudal family.
The striking custom-made MAMBA shoes perfectly capture the vibrant and collaborative energy of this partnership at one of the biggest events on the cycling calendar. While the riders give everything on the Italian roads, Safety Jogger continues to stand alongside the team with the same commitment to protect professionals from head to toe.
“This partnership is about much more than visibility,” said Tom Gybels, General Director of Safety Jogger. “AG Insurance - Soudal truly shares our values and our ambition for the future. The custom-made MAMBA shoes are a powerful way to celebrate the next chapter of our journey together.”
Jurgen Foré, CEO of Soudal Quick-Step and AG Insurance - Soudal, welcomed the extension of the collaboration:
“We are delighted to extend our partnership with Safety Jogger Works until 2028. Over the past years, they have become much more than a sponsor to our team. Safety Jogger supports every layer of our organisation, from our riders to the many staff members working behind the scenes every day. Whether it’s providing high-quality protective equipment for our mechanics, soigneurs and logistics staff, or equipping our riders and staff with products such as the custom-made MAMBA shoes, they continuously demonstrate their commitment to helping our people perform at their best.
We share the same ambition, attention to detail and drive for excellence, and we are proud to continue building on this successful partnership together.”
The extension of this partnership until 2028 marks another important step in the continued growth of AG Insurance - Soudal and highlights the strong relationship between two organisations that believe in innovation, protection and supporting people in their pursuit of excellence.