Jurgen Foré took on the role of CEO at AG Insurance - Soudal in 2024, bringing his extensive expertise and unwavering passion for cycling to the team. A talented cyclist in his youth, Jurgen eventually shifted gears and pursued a successful career in business. Over the years, he gained valuable experience working with major multinational corporations, running his own company, and becoming a partner at Deloitte.
Despite his demanding professional journey, Jurgen has always stayed connected to the sport he loves. From coaching young talents to serving as a race regulator for Flanders Classics, cycling has remained a constant in his life. As CEO, he combines his business acumen and deep connection to the sport to drive the team forward.
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